A website is the face of a business online and most often the very first touch point with new customers. Therefore, it’s the most important brand asset an enterprise owns.
There are over one billion websites worldwide, and most of them are very generic, fulfilling neither their intended purpose nor their function well.
A well-built website, therefore, automatically provides a strong competitive edge, making brands stand out and improving their business results
Great websites are not supposed to be ‘original’ or ‘pretty.’ They’re supposed to deliver business results, such as brand positioning, customer conversions, trust and so on.
Consequently, web development is more a matter of engineering and product UX design than it is about looks or anything else.
For example, something as simple as page load time can have a dramatic impact on the bottom line. Studies show that as little as a one-second delay would cost Amazon $1.6 billion in revenue a year.
I have worked with Logiciel and I find that it has a firm grasp of the strategic vision and is able to translate the vision into a detailed implementable plan focused on execution delivering on the bottom line.
Logiciel’s ability to discover and implement business strategy and motivate the staff to work towards shared goals was absolutely key to the growth and success of the organization.